Sasha Gay Smith

Founder & CEO

Born in Jamaica to teenage parents from a low socio-economic background. I refused to believe that my start should determine how I end up in life. It is my heart’s desire that I AM IN ME will provide the space, resources and opportunities that will bring hope and change for every young person from a disadvantaged background. Championing the notion that success is more than the family you are born into and the place where you grew up.

The inspiration to set up I AM IN ME stemmed from my experience working in the voluntary sector and witnessing the dire needs of young people from disadvantaged backgrounds, often with very little hope for the future, largely due to barriers arising from Social, Educational and Economic deprivation.

The name I AM IN ME was inspired through my faith that birthed an unquenchable purpose to enable Hope and Love; to bring about lasting change in the lives of those most in need, for a generational impact.”

Sasha holds a BA Hons in Business with Psychology, a teaching qualification and is a mentor, author, speaker and life coach. Sasha believes that positive transformation begins by breaking the generational cycles of life of lack and deprivation and by challenging social, educational and economic barriers.